Purpose Of The Assignment

The purpose of the assignment is that we, the students, can make a discernment of our chosen player in the leisure market. It will be formatted on a weblog in an academic way. That will be done by answering the following headlines.

*The background of Baskin Robbins
*The concept of Baskin Robbins
*The branding Customers Experience chosen by Baskin Robbins
-- Interview manager questions
-- Interview manager answers
*The branding Customers Experience preserved by customers
-- Interview customers questions
-- Interviews customers answers
-- Our observations
*The conclusion
-- Is the concept typical American
-- Would the concept be successful in the Netherlands

Why did we choose Baskin Robbins as our chosen player? Because we all loved their ice and we thought it was a good excuse to eat it. Of course we were also interested in their concept.

We hope you have a great time reading our project.