Baskin Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1953 in Glendale, California.
Baskin Robbins was founded by Burt and Irv. At first they had their own store. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. A year later, Burt Baskin opened his shop named by Burton Ice Cream Shop in Pasadena, California. In 1948, they had six stores between them. Later they joined the stores and it became Baskin Robbins.
As the number of stores grew, Burt and Irv recognized that, to maintain the high standards they set in the beginning. In each store they would require a manager who had an ownership interest in its overall operation. Even though they didn't realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry.
In 1949, there were more than 40 stores in Southern California. Burt and Irv bought their first dairy company in Burbank. This decision allowed them, that they had the complete control over the production of their ice cream and the development of new ingredients and flavors.
Baskin Robbins History
Baskin Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1953 in Glendale, California.
Baskin Robbins was founded by Burt and Irv. At first they had their own store. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. A year later, Burt Baskin opened his shop named by Burton Ice Cream Shop in Pasadena, California. In 1948, they had six stores between them. Later they joined the stores and it became Baskin Robbins.
As the number of stores grew, Burt and Irv recognized that, to maintain the high standards they set in the beginning. In each store they would require a manager who had an ownership interest in its overall operation. Even though they didn't realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry.
In 1949, there were more than 40 stores in Southern California. Burt and Irv bought their first dairy company in Burbank. This decision allowed them, that they had the complete control over the production of their ice cream and the development of new ingredients and flavors.
In 1953, a local advertising agency, Carson/Roberts, advised an uniform identity and image under the name Baskin-Robbins 31 Ice Cream. Their recommendations included the ‘’31®" logo to represent a flavor for every day of the month, Cherry (pink) and Chocolate (brown) polka dots to be reminiscent of clowns, carnivals and fun. And the use of cartoons to bring their flavors alive with personality to graphically highlights the name and the delicious ingredients. Baskin-Robbins iconic pink spoons were created with the belief that people should be able to try any of their many flavors without cost.
1954 was the year that the store won their first Gold Medal and set the pattern for country and state fair participation. They put their product on the line against their competitors at the Los Angeles Country fair.
The expanding of the Baskin Robbins continued. And by the mid- 1960’s, the company had become an ice cream empire with more than 400 stores throughout the United States. In the 1970s the chain went international. Stores were opened in Japan, Saudi-Arabia, Korea and Australia.
