http://www.youtube.com/watch?v=dy_WqicWcHg
Everybody knows that Baskin Robbins sells ice cream. But Baskin Robbins also sells a lot of other products. They made a comercial to promote this. Also in the comercial they tell the audience that they have a special contest were you can win $10.000,- when you send in a movie of you're own Ice Cream and Cake Dance. They tell the audience to go to the Baskin Robbins website and in that way they make even more publicity. Because when the people visit the website, they see what Baskin Robbins has to offer.
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