Interview Manager

We went to Baskin Robbins at 3108 S. McClintock Drive, Southern Palms Center Ste 1
Tempe, AZ 85282. We asked the manager, LeAnne Walter, if we could interview her and she was kind enough to help us.


1 How do you differentiate yourself from the other ice parlors?
We differentiate ourselves from the competition to mix flavors and try to be hipper then the competition. When we have more choices then the competition they probably come to us because we could have flavors they like who other ice parlors don’t have. And if we are hipper then the competition, the (younger) customers probably come to us because we are attracting them more than others.

2 What is the target group of Baskin Robbins?
Actually everybody comes to Baskin Robbins. You see older people, but olso families, little children, adults, teenagers etc. Everybody visits us. But most people who are coming to Baskin Robbins are families and especially young people.

3 Why do some Baskin Robbins stores offer catering services and others do not?
There are some Baskin Robbins who have catering service. But not all of them. The reason is that some of them aren’t big enough. Only the biggest Baskin Robbins having a catering service. We don’t have one.

4 Why do you think Baskin Robbins is so popular in the USA?
Everybody knows that American people eat much and they love candy so it works here. That’s why it’s so popular. They adore food and we play with that.

5 Do you think Baskin Robbins can work in a different culture?
Yes, I’m persuaded that this would work in another culture. Also in a culture where they don’t eat that much as the Americans. There are already stores in Africa, Asia, Australasia, Europe, Middle East, America and the Caribbean. So were are already all over the world. But unfortunately not in the Netherlands. Maybe in a couple of years there will be a Baskin Robbin in the Netherlands.

6 Which flavors are favorites?
At the moment tropical ice is populair. Another populair icecream is chocolate mint chip.

7 Why do you have so many choices in flavors?
We have around 40 different flavours. We got so many because now the custumors have a lot of choises and I’m sure that there’s a favourite flavour for everbody because they are also so deverse.

8 Do you have special requirements for the people who you hire?
There are a couple of requirements. The staff have to be outgoing and friendly to the custumors. Those points are the most important ones because the custumors should enjoy there ice en service.

9 Do you offer special trainings to your employees?
Yes, a little bit. Before the staff start working at Baskinn Robbins they have to know all the flavours, sundaes, drinks, techniques etc. So also when they are beginners, they will leave a good impression to the custumors because they know what they are talking about. And of course, that’s important to give the custumors the best service they deserve.

10 What is the biggest competition for Baskin Robbins?
Our biggest competition is of course Cold Stone Creamery. Also Cold Stone is a huge company in America so they are the biggest competition. We are both populair but we try to be the best.

11 Why is Baskin Robbins the best?
We are the best because we have a huge diversity of flavours. Everybody likes a different flavour and because we have so many everybody will find there favourit flavour. We also have great staff who are very friendly. They try to help you when you can’t make a discission. They ask if you want to taste some flavours before you make your definite discission. They are very helpful. So there are lots of delicous flavours and the serice is great. That’s why Baskin Robbins is the best!