The Concept

Location
The Baskin Robbins has over 6,000 locations. They have 2,700 which are located in the United of States. Baskin Robbins sells their ice cream in over 30 countries. Most of the stores of the US are located near the highway.


Target group
Baskin Robbins doesn’t have one specified target group. But most of the customers are parents with their children, teenagers, couples and young adults. These are the group whom visited the store a lot.

Formula
The formula of Baskin Robbins is that they have a lot of choices of ice cream flavors. Also they offer a lot of combinations. And they have a flavor for every customer which they like. The customer can taste the ice cream if they want, they get a little pink spoon and then they can taste the ice cream.

Could it work in the Netherlands?
We think that the concept could work, because the youth like to try new things and they like international brands. Also the stores look hip and colorfully and that is what the youth likes to see. We think also that the formula can work for parents with children, because they offer not only ice creams, but cakes and ice cream to eat at home. Also they offer birthday parties and gift certificates. It can work in the Netherlands, because we think that children have the same interest and that they like to eat ice cream.